What kind of challenges are leaders facing today?
Maria Grasso, senior vice president of the Convention Division at the Philadelphia CVB, shares her experience with managing remote employees, caregiving for an aging parent and investing in her community.
Read on for information about the star of this episode, Maria!
Maria Grasso is the senior vice president, convention division at the Philadelphia Convention and Visitors Bureau (PHLCVB), leading the business development divisions, convention sales and destination services team in growing convention bookings, while positioning Philadelphia as a premier destination for meetings, conventions and events.
Actively involved in Philadelphia's hosting of the FIFA World Cup 2026™, Maria serves as the hotel accommodations expert, representing the PHLCVB in direct contact with FIFA and U.S. Soccer. She has served in similar capacities for other historic events including the 2015 World Meeting of Families & Papal Visit, 2016 Democratic National Convention and the 2017 NFL Draft.
A more than 20-year veteran of the organization, Maria joined the PHLCVB in 1999 as senior director of national accounts, quickly establishing herself as the organization's top-producing sales director. She most recently served as vice president of sales and convention services, a customer-facing role focusing on organizational growth in key industry verticals.
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